|
BBA-Marketing Program Curriculum
(Printer
Friendly)
The table below lists the recommended sequence
of courses for completion of the BBA - Marketing program.
I. UNIVERSITY CORE REQUIREMENTS
| English Composition |
| Literature |
| Political Science |
| U.S. History |
| Natural Science |
| Finite Math or higher |
| Social/Behavioral Science (Psychology) |
| Visual /Performing Arts (Art, Music,
Drama) |
| Speech (Business/Professional) |
| Computer Literacy (Principles of
Computing) |
II. MAJOR REQUIREMENTS
A. Business Core
| |
Elements of Calculus
for Business |
| |
Accounting (Principles) |
| |
Economics (Micro/Macro) |
| |
MGT 3311 |
Principles of Management |
| |
MKT 3311 |
Principles of Marketing |
| |
QMS 3311 |
Statistics for Business and Economics |
| |
ENG 3430 | Professional Writing |
| |
ISC 3325 | Information Systems in Organizations |
| |
ECO 3315 |
Managerial Economics |
| |
FIN 3311 |
Business Finance |
| |
MGT 3312 |
Legal Environment of Business |
| |
QMS 3321 | Quantitative Decision Making |
| |
MGT 4322 | Strategy and the Business Environment |
| |
ACC 3332 | Financial Statement Analysis |
| |
MGT 4314 |
Leadership |
| |
MGT 4340 | Strategic Management |
B. Academic Concentration
| |
MKT 4311 |
Buyer Behavior |
| |
MKT 4313 |
Marketing Research |
| |
MKT 4340 |
Marketing Management |
| |
Electives - 12
semester hours selected from MKT 3321, 4312, 4315, 4316, 4317,
4321, and 4325 |
| |
|
III. Electives
Free electives outside of the School of Business
as needed to satisfy the 122 semester hour minimum. (may be lower
or upper division)
|
|
 |
|
