| ACC 3332: |
Financial Statement Analysis |
| Cr. 3. (3-0). Prerequisite: ACCT
2301/2401 and 2302/2402 |
|
Develop basic skills in financial statement analysis and appreciate the factors that influence the outcome of the financial reporting process.
|
| |
| ECO 3315: |
Managerial Economics |
| Cr. 3. (3-0). Prerequisite: ECON
2301, 2302, QMS 3311, ISC 3325 |
|
The development of basic economic concepts and their application to managerial decision making. This is an applied microeconomic theory and applied econometric course requiring the use of a statistical package. |
| |
| FIN 3311: |
Business Finance |
| Cr. 3. (3-0). Prerequisite: ACCT
2301/2401 and 2302/2402, QMS 3311 |
|
Examines the role of and theoretical framework available to financial managers as they seek to solve business financial problems. |
| |
| MGT 3311: |
Principles of Management |
| Cr. 3. (3-0). Prerequisite: Junior
standing |
|
General systems theory; evolution of management theory; interpersonal behavior in business organizations to include: motivation, leadership, value attitudes and organizational development. |
| |
| MGT 3312: |
Legal Environment of Business |
| Cr. 3. (3-0). Prerequisite: Junior
standing |
|
The interaction between politics, society, government and the law (public/private and federal/state), how corporate policy and business decisions are influenced by such institutions. |
| |
| MGT 4314: |
Leadership |
| Cr. 3. (3-0). Prerequisite: MGT 3311 |
|
Examines the complexity of business leadership through the review of key theories of leadership and their managerial applications from both organizational and individual perspectives. Topics include leadership concepts, theories, power, motivation, communication, delegating and ethical issues. |
| |
| MGT 4322: |
Strategy and the Business Environment |
| Cr. 3. (3-0). Prerequisite: MGT 3311
and ENG 3430 |
|
Addresses strategy formulation in a diverse environment by providing an understanding of perspectives that form the context for business. Coverage includes ethical and global issues, the influence of political, social, legal and regulatory, environment and technological issues, and the impact of diversity on organizations. |
| |
| MGT 4340: |
Strategic Management |
| Cr. 3. (3-0). Prerequisite: Senior
standing. All core courses, one of which may be taken concurrently. |
|
Formulation and implementation of strategies for both single-business and diversified firms operating in domestic or international contexts. Topics include the analysis of the remote, industry, and operating environments, the analysis of the internal firm resources, competencies and competitive advantages and weakness, the issues of outsourcing, mergers, acquisitions, and joint ventures, and the integration of functional and behavioral knowledge in the formulation and implementation of firm strategies and tactics. |
| |
| MKT 3311: |
Principles of Marketing |
| Cr. 3. (3-0). Prerequisite: Junior
standing |
|
Marketing orientation and concepts applied to marketing strategies and planning; pricing, product development and management, promotion and channels of distribution. Emphasis is on ethics in marketing practice and on global marketing. |
| |
| MKT 3321: |
Selling and Sales Management |
| Cr. 3. (3-0). Prerequisite: MKT 3311 |
|
Personal selling; analysis of product and market; the planning and execution of the sale; behavioral science applications to selling; the sales management function. |
| |
| MKT 4300: |
Advertising |
| Cr. 3. (3-0). Prerequisite: MKT 3311 |
|
|
| |
| MKT 4311: |
Buyer Behavior |
| Cr. 3. (3-0). Prerequisite: MKT 3311 |
|
Behavior factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services; emphasis is placed on the analysis of buyer behavior and marketing strategy development. |
| |
| MKT 4312: |
Promotion Management |
| Cr. 3. (3-0). Prerequisite: MKT 3311 and 4311 |
|
Promotion mix strategy development based on the knowledge of consumer behavior. Analyzing the opportunities of using advertising, sales promotion, personal selling, publicity and public relations as part of the marketing mix strategy. (Formerly: Advertising) |
| |
| MKT 4313: |
Marketing Research |
| Cr. 3. (3-0). Prerequisite: MKT 3311 and QMS 3311 |
|
Nature and uses of marketing research in business. Methods of collecting and interpreting marketing information and specific application to problems in marketing. |
| |
| MKT 4315: |
Business-to-Business Marketing |
| Cr. 3. (3-0). Prerequisite: MKT 3311 |
|
Marketing channel analysis, design, development, and management. Inter-organizational relationships, structure, conflicts, and negotiation. Global and ethical perspective. |
| |
| MKT 4316: |
Electronic Marketing |
| Cr. 3. (3-0). Prerequisite: MKT 3311 |
|
The WWW as a communication medium and channel of distribution. Current e-marketing models, systems, and processes applied to develop strategies and enhance competitiveness, customer relationships and profitability. |
| |
| MKT 4317: |
Services Marketing |
| Cr. 3. (3-0). Prerequisite: MKT 3311 |
|
The uniqueness of service marketing, analyzing and designing service processes, systems, and service organizations, tuned to maximizing service quality, customer value, customer satisfaction and loyalty. |
| |
| MKT 4325: |
International Marketing |
| Cr. 3. (3-0). Prerequisite: MKT 3311 and 4311 |
|
The study of the economic, social, cultural, legal, political and regulatory environment required for developing a global marketing strategy and plan. |
| |
| MKT 4340: |
Marketing Management |
| Cr. 3. (3-0). Prerequisite: MKT 4311 and 4313 |
|
A capstone course in marketing with emphasis on marketing strategy, planning and implementation. A major field study is the central part of class activities. |
| |
| QMS 3311: |
Statistics for Business and Economics |
| Cr. 3. (3-0). Prerequisite: Math
1324 and Math 1325 |
|
Study of statistical application in business. Statistical techniques will be introduced in conjunction with real business program solving using software. |
| |
| QMS 3321: |
Quantitative Decision Making |
| Cr. 3. (3-0). Prerequisite: QMS 3311
and ISC 3325 |
|
Emphasizes decision-making models and tools with applications to business situations involving manufacturing, production and service operations. Topics covered will be applied to actual business situations using computer software. |
| |
