The School of Business Administration prepares students for entry level and professional positions in business.
Such an education produces graduates who:
UHV's marketing curriculum provides students with the knowledge and skills needed by marketing
managers for developing marketing strategy, including applying the
latest research methodologies for marketing decision-making and
use of buyer behavior theory as a basis for developing marketing
strategy. Graduates of the marketing program are able to
- Use the principles of contemporary buyer
behavior theories to evaluate different strategies for marketing
products and services to consumers.
- Use marketing research to develop strategies for marketing products
and services to consumers.
- Evaluate and develop a strategic marketing plan.
- Apply marketing research and decision-making skills developed
by solving cases, conducting projects, and writing research papers.
- Develop breadth of knowledge in marketing beyond the core studies
by exploring in depth a number of specialties within the field
of marketing.
Important BBA-Marketing Links
