| MKT 6300 |
Selected Topics in Marketing
Cr. 3. (3-0) MKT 6352
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| MKT 6352 |
Strategic Marketing Management
Cr. 3. (3-0) Graduate standing
The role of the marketing manager in analyzing market behavior, researching marketing opportunities, developing marketing strategies, and implementing and controlling the marketing effort. The emphasis is on the application of concepts to actual case histories. Credit will not be given for both MKT 6352 and MKT 6321. |
| MKT 6371 |
Seminar in Consumer Behavior
Cr. 3. (3-0) MKT 6352
Discussion of the buying process to gain insight into conducting marketing research and designing product offers; how consumers think, behave, and learn about new products; what interests consumers; how consumers evaluate products and services, make choices, and feel about purchases; buyer motives, choice criteria, information processing, and decision making processes; buyer demographics and lifestyles; marketing strategies using the marketing mix. Credit will not be given for both MKT 6371 and MKT 6316. |
| MKT 6372 |
Marketing Research
Cr. 3. (3-0) MKT 6352
Research issues, methods and applications in marketing. The scope of market research, buyer and industrial applications, research methodologies including research design, data collection and analysis, report writing and presentation. Credit will not be given for both MKT 6372 and MKT 6317. |
| MKT 6373 |
Seminar in Business to Business Marketing
Cr. 3. (3-0) MKT 6352
Impact of the current business environment on business-to-business marketing and purchasing; current practice in business-to-business marketing and purchasing, including concepts, theories, institutions, and events; managerial decision-making and competitive strategy and program development. Credit will not be given for both MKT 6373 and MKT 6315. |
| MKT 6374 |
Seminar in Services Marketing
Cr. 3. (3-0) MKT 6352
Marketing and managing services as opposed to tangible goods; current practice in services marketing and management; managerial decision making and competitive service strategy development. Credit will not be given for both MKT 6374 and MKT 6327. |
| MKT 6375 |
Seminar in Integrated Marketing Communication
Cr. 3. (3-0) MKT 6352
Impact of current business environment on firm’s communication with the outside environment; current practice in integrated marketing communications; managerial decision making and development of competitive marketing communication strategies and programs. Credit will not be given for both MKT 6375 and MKT 6325. |
| MKT 6376 |
Seminar in Advertising
Cr. 3. (3-0) MKT 6352
An introduction to current processes and practices of advertising. The course focuses on the role of advertising in the marketing mix and the critical role advertising plays in marketing success. |
| MKT 6377 |
International Marketing
Cr. 3. (3-0) MKT 6352
Global marketing environment and concepts and theories that are required in order to analyze the global market and to develop global marketing strategies. Readings, cases, and projects. Credit will not be given for both MKT 6377 and MKT 6318. |
| MKT 6378 |
Seminar in E-Marketing
Cr. 3. (3-0) MKT 6352
This course involves acquiring a basic knowledge of current e-business models and processes and applying this knowledge to develop strategies that enhance competitiveness, customer relationships and profitability. Credit will not be given for both MKT 6378 and MKT 6323. |
