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BBA-Marketing Degree Requirements

BBA students must complete at least 123 hours to earn the degree. The courses are listed below in the recommended order of completion.

University Core
ENGL 1301  Freshman Composition I
ENGL 1302  Freshman Composition II
English Literature  
GOVT 2301 or 2306  American Government: National, State and Local
GOVT 2302 or 2305  American Government: National, State, and Local
Natural Science (6 hours)  
Social/Behavioral Science  
Visual/Performing Arts  
Speech  
Computer Literacy  
HIST 1301  United States History
HIST 1302  United States History
MATH 1324  Finite Math
Lower Division Business Core
ACCT 2401 or ACCT 2301  Accounting Theory I
ACCT 2402 or ACCT 2302  Accounting Theory II
ECON 2301  Principles of Economics I
ECON 2302  Principles of Economics II
MATH 1325  Elements of Calculus for Business
Upper Division Business Core
MGT 3311  Principles of Management
MKT 3311  Principles of Marketing
QMS 3311  Statistics for Business and Economics
ENG 3430  Professional Writing
ISC 3325  Information Systems in Organizations
ECO 3315  Managerial Economics
FIN 3311  Business Finance
MGT 3312  Legal Environment of Business
QMS 3321  Quantitative Decision Making
MGT 4322  Strategy and the Business Environment
ACC 3332  Financial Statement Analysis
MGT 4314  Leadership
MGT 4340  Strategic Management
Academic Concentration
MKT 4311  Buyer Behavior
MKT 4313  Marketing Research
MKT 4340  Marketing Management
12 semester hours of upper-division marketing electives  
Free Elective
Free electives (to fulfill 120 semester credit hours)  
 

School of Business Administration staff advisors assist with developing degree plans and are available to assist students with selecting courses each term. However, under University policy, they are not responsible for checking to see that students have met degree requirements. Students are responsible for meeting the degree requirements specified in their catalog and degree plan. Students should apply for graduation one semester prior to their intended graduation date. The application will trigger a detailed review by Admissions Office personnel, which will reveal any requirements left to complete.

 

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