Marketing encompasses some of the fastest-growing, dynamic parts of the world economy. According to the American Marketing Association, nearly one-third of all Americans are employed in marketing-related positions.

Graduates of a marketing program can pursue careers in several different areas, including

• advertising
• public relations
• market research
• non-profit marketing
• product management
• retailing

The U.S. Bureau of Labor Statistics anticipates that advertising and PR job opportunities in particular will continue to increase through 2010.

Marketers must be able to develop, price, promote, and distribute products and services to satisfy customer and organizational needs. They must understand how to appeal to consumers, analyze market research data, think strategically, and manage people.

The Bachelor of Business Administration with a concentration in marketing will provide you with the knowledge and skills you need to develop marketing strategy, including applying the latest research methods for marketing decision-making, and using buyer behavior theory as a basis for marketing strategy.

The School of Business Administration prepares students for entry level and professional positions in business. BBA graduates will:

• Comprehend the business environment and functions.
• Demonstrate effective communication skills.
• Demonstrate computer usage skills.
• Employ ethical principles in all business situations.
• Demonstrate the ability to work effectively on teams in diverse organizations.