Global MBA Online

Marketing Courses

MKTG 6352 Strategic Marketing Management
Cr. 3. (3-0) Graduate standing
The role of the marketing manager in analyzing market behavior, researching marketing opportunities, developing marketing strategies, and implementing and controlling the marketing effort. The emphasis is on the application of concepts to actual case histories.
MKTG 6377 International Marketing
Cr. 3. (3-0) MKTG 6352
Global marketing environment and concepts and theories that are required in order to analyze the global market and to develop global marketing strategies. Readings, cases, and projects.

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Disclaimer

School of Business Administration staff advisors assist with developing degree plans and are available to assist students with selecting courses each term. However, under University policy, they are not responsible for checking to see that students have met degree requirements. Students are responsible for meeting the degree requirements specified in their catalog and degree plan.

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