Select four courses from the following.
|
Graduate Study Abroad
One graduate study-abroad course completed in a business discipline other than the concentration field may be counted toward the concentration. |
| MKTG 6300 |
Selected Topics in Marketing
Cr. 3. (3-0) MKTG 6352
Formerly MKT 6300: Selected Topics in Marketing. |
| MKTG 6371 |
Seminar in Consumer Behavior
Cr. 3. (3-0) MKTG 6352
Discussion of the buying process to gain insight into conducting marketing research and designing product offers; how consumers think, behave, and learn about new products; what interests consumers; how consumers evaluate products and services, make choices, and feel about purchases; buyer motives, choice criteria, information processing, and decision making processes; buyer demographics and lifestyles; marketing strategies using the marketing mix. Formerly MKT 6371: Seminar in Consumer Behavior. |
| MKTG 6372 |
Marketing Research
Cr. 3. (3-0) MKTG 6352
Research issues, methods and applications in marketing. The scope of market research, buyer and industrial applications, research methodologies including research design, data collection and analysis, report writing and presentation. Formerly MKT 6372: Marketing Research. |
| MKTG 6373 |
Seminar in Business to Business Marketing
Cr. 3. (3-0) MKTG 6352
Impact of the current business environment on business-to-business marketing and purchasing; current practice in business-to-business marketing and purchasing, including concepts, theories, institutions, and events; managerial decision-making and competitive strategy and program development. Formerly MKT 6373: Seminar in Business to Business Marketing. |
| MKTG 6374 |
Seminar in Services Marketing
Cr. 3. (3-0) MKTG 6352
Marketing and managing services as opposed to tangible goods; current practice in services marketing and management; managerial decision making and competitive service strategy development. Formerly MKT 6374: Seminar in Services Marketing. |
| MKTG 6375 |
Seminar in Integrated Marketing Communication
Cr. 3. (3-0) MKTG 6352
Impact of current business environment on firm’s communication with the outside environment; current practice in integrated marketing communications; managerial decision making and development of competitive marketing communication strategies and programs. Formerly MKT 6375: Seminar in Integrated Marketing Communication. |
| MKTG 6378 |
Seminar in E-Marketing
Cr. 3. (3-0) MKTG 6352
This course involves acquiring a basic knowledge of current e-business models and processes and applying this knowledge to develop strategies that enhance competitiveness, customer relationships and profitability. Formerly MKT 6378: Seminar in E-Marketing. |
