Our Faculty and Staff

Jeffrey Radighieri
Assistant Professor
Marketing


Homepage: http://www2.uhv.edu/radighierij
Jeffrey Radighieri

Prior to joining the faculty in the School of Business at UHV, Dr. Radighieri earned his PhD in Marketing from Washington State University in 2010, and earned his MBA from The University of Montana in 1999. He also received his BBA from Texas A&M University in College Station, Texas. Dr. Radighieri entered academics after working in numerous specialty marketing disciplines within the finance and distribution industries.

Dr. Radighieri's research and experience focus on ingredient branding, brand alliances, product failure, branding in the supply chain, brand architecture, and managerial implications of consumer actions. Dr. Radighieri has numerous articles and papers and his recently published work has appeared in Managerial Finance. He has also presented his research at numerous academic conferences including the Association for Consumer Research North America, and the Academy of Management and Latin American Advances in Consumer Research.

In addition to his conference presentations, Dr. Radighieri also has served as a reviewer for several professional conferences including the ACR North American Conference and the AMA Summer Educators' Conference.

Dr. Radighieri received a doctoral fellow from AMA Sheth Doctoral consortium in 2009. He also holds memberships in several professional academic organizations including the American Marketing Association, the Academy of Marketing Science, and the Academy of Management.

Academic Background

  • Ph.D. - Washington State University, Marketing, 2010 
  • M.B.A. - The University of Montana, 1999 
  • B.B.A. - Texas A&M University, Management, 1997 

Courses Taught at UHV

  • MKTG 4311 - Buyer Behavior
  • MKTG 4340 - Marketing Management
  • MKTG 6300 - Seminar in Brand Management
  • MKTG 6352 - Strategic Marketing Management
  • MKTG 6371 - Seminar in Consumer Behavior
  • MKTG 6377 - International Marketing

Selected Research

  • Mulder, M. , Radighieri, J. & Joireman, J. (2012). The Impact of Feedback from Acquaintances, Friends, and Experts on the Repurchase Intentions of Sustainable Products. Society for Consumer Psychology.
  • Gregoire, Y. , Hulland, J. & Radighieri, J. (2010). Role of Dynamic Capabilities in the Service-Dominant Logic of Marketing: A Longitudinal Examination of Charles Schwab, 1987-2004. Academy of Management Annual Meeting.
  • Radighieri, J. & Mulder, M. (2010). The Role of the Brand Alliance in Sustainability Marketing. 2010 International Business and Sustainability Conference.