- Information About:
| Topic | 1 | 2 | 3 | 4 | Score |
|---|---|---|---|---|---|
| Strategic analysis | Not covered all the subtopics or Write up consists of information gathered from various resources with no analysis or no summary of the analysis provided. | All subtopics are covered including the summary but the analysis is sparse. The write up consists of information gathered from various resources with some sporadic analysis. | All topics covered including summary and the analysis is at a moderate level. The write up consists of parts that are analyzed well but some parts are not analyzed. | The write up consists of all the deliverables completed. The write up consists of thorough analysis for all the subtopics in this area. | |
| SWOT analysis | Incomplete. Does not cover all topics or no summary of the analysis. | All topics including the summary is covered but there is very little analysis of the SWOT or the analysis does not logically flow from the external and internal analysis. | Good level of analysis and the write up logically flows from the external and internal analysis for the most part. | Excellent analysis of SWOT; The write up reflects an excellent understanding of SWOT analysis and the analysis is completely based on the external and internal analysis. | |
| Completeness | The project does not include all the topics and subtopics identified in the individual project guidelines for phase III; does not have a table of contents with page numbers. | The project is complete but does not have a professional look (not formatted correctly; used uneven fonts; lots of spelling mistakes/grammar mistakes. | The project is complete and professionally done. Only a few spelling or grammar mistakes. | The project is complete and professionally done with no grammar or spelling mistakes. | |
| Value Chain Analysis | The quality of analysis is poor, incomplete and may apply the wrong models | The quality of analysis is fair, may be incomplete or may misapply the models | The quality of analysis is good, the models applied well, but one or more unit of analysis may detract | The quality of the analysis is excellent. The industry, firm and its issues are well articulated | |
| Structure | Generally unclear, often wanders or jumps around. Few or weak transitions, many paragraphs without topic sentences | Somewhat clear, frequently jumps around, often transitions are weak, some topics sentences are missing or vague | Generally clear and appropriate, though may wander occasionally. May have a few unclear transitions, or a few paragraphs without strong topic sentences. | Evident, understandable, appropriate for analysis. Excellent transitions from point to point. Paragraphs support solid topic sentences | |
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