- Information About:
| Topic | 1 | 2 | 3 | 4 | Score |
|---|---|---|---|---|---|
| General Environment al Analysis | Not covered all the subtopics or Write up consists of information gathered from various resources with no analysis or no summary of the analysis provided. | All subtopics are covered including the summary but the analysis is sparse. The write up consists of information gathered from various resources with some sporadic analysis. | All topics covered including summary and the analysis is at a moderate level. The write up consists of parts that are analyzed well but some parts are not analyzed. | The write up consists of all the deliverables completed. The write up consists of thorough analysis for all the subtopics in this area. | |
| Driving forces | Very poor understanding of the concept of driving forces; The driving forces has no bearing on the external environment analysis. | Fair level of understanding of driving forces; the forces are based on some external analysis. | Good understanding of driving forces; a few forces identified are not related to external analysis. | Excellent analysis of driving forces. The driving forces identified were clearly related to the external environment analysis. | |
| Industry analysis and five forces analysis | Not covered all the subtopics or Write up consists of information gathered from various resources with no analysis or no summary of the analysis provided. | All subtopics are covered including the summary but the analysis is sparse. The write up consists of information gathered from various resources with some sporadic analysis. | All topics covered including summary and the analysis is at a moderate level. The write up consists of parts that are analyzed well but some parts are not analyzed. | The write up consists of all the deliverables completed. The write up consists of thorough analysis for all the subtopics in this area. | |
| Competitive analysis | Not covered all the subtopics or Write up consists of information gathered from various resources with no analysis or no summary of the analysis provided. | All subtopics are covered including the summary but the analysis is sparse. The write up consists of information gathered from various resources with some sporadic analysis. | All topics covered including summary and the analysis is at a moderate level. The write up consists of parts that are analyzed well but some parts are not analyzed. | The recommendations presented are logical well presented, thoroughly explained and fit the strategic situation well. | |
| Key success factors | Poor understanding of the concept of key success factors. The KSF identified have no bearing on the industry analysis. | Fair level of understanding of the concept of KSF. Some of the key success factors identified are linked to the industry analysis. | Good level of understanding of the concept. Most of the KSFs related to the industry analysis. | Excellent analysis of KSFs. The identified KSFs reflect a very good understanding of the KSFs and all the KSFs are derived from the industry analysis. | |
|
Name _____________________________ |
Total | ||||
