MBA Conference

Final Project Grading Rubric

Topic 1 2 3 4 Score
Strategic analysis Not covered all the subtopics or Write up consists of information gathered from various resources with no analysis or no summary of the analysis provided. All subtopics are covered including the summary but the analysis is sparse. The write up consists of information gathered from various resources with some sporadic analysis. All topics covered including summary and the analysis is at a moderate level. The write up consists of parts that are analyzed well but some parts are not analyzed. The write up consists of all the deliverables completed. The write up consists of thorough analysis for all the subtopics in this area.  
Financial analysis Incomplete. Does not cover all topics or provided no summary of the analysis. All topics including the summary is covered but there is very little analysis of the various financial ratios. Good level of analysis of financial ratios. Excellent analysis of financial ratios. The write up reflects an excellent understanding of how the various financial ratios impact business.  
Completeness The project does not include all the topics and subtopics identified in the individual project guidelines for phase III; does not have a table of contents with page numbers. The project is complete but does not have a professional look (not formatted correctly; used uneven fonts; lots of spelling mistakes/grammar mistakes. The project is complete and professionally done. Only a few spelling or grammar mistakes. The project is complete and professionally done with no grammar or spelling mistakes.  
Competitive analysis Not covered all the subtopics or Write up consists of information gathered from various resources with no analysis or no summary of the analysis provided. All subtopics are covered including the summary but the analysis is sparse. The write up consists of information gathered from various resources with some sporadic analysis. All topics covered including summary and the analysis is at a moderate level. The write up consists of parts that are analyzed well but some parts are not analyzed. The recommendations presented are logical well presented, thoroughly explained and fit the strategic situation well.  
Recommendation Quality Recommendations are weak or vague and do not address the issue defined Recommendations are fair or not clearly explained or do not thoroughly address the issue defined Recommendations are good but may not be clearly explained or may not thoroughly address the issue defined The recommendations presented are logical well presented, thoroughly explained and fit the strategic issue(s) well.  

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Final Score and Comments