| MKTG 3303 |
Principles of Marketing
Cr. 3. (3-0) Junior standing
Marketing orientation and concepts applied to marketing strategies and planning, pricing, product development and management, promotion and channels of distribution. Emphasis is on ethics in marketing practice and on global marketing. |
| MKTG 4311 |
Buyer Behavior
Cr. 3. (3-0) MKTG 3303
Behavior factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services; emphasis is placed on the analysis of buyer behavior and marketing strategy development. |
| MKTG 4313 |
Marketing Research
Cr. 3. (3-0) MKTG 3303 and BUSI 3303
Nature and uses of marketing research in business. Methods of collecting and interpreting marketing information and specific application to problems in marketing. |
| MKTG 4340 |
Marketing Management
Cr. 3. (3-0) MKTG 3303, FINC 3304, and MGMT 3306
This is an applied course, focusing on marketing strategy, planning, and implementation. Topics include segmentation and target market selection, advertising and promotion, pricing, distribution channels, brand management, SWOT analysis, and profitability. Cases, simulations, or projects will be assigned. |
