BBA-Marketing Online

Marketing Courses

MKTG 3311 Principles of Marketing
Cr. 3. (3-0) Junior standing
Marketing orientation and concepts applied to marketing strategies and planning, pricing, product development and management, promotion and channels of distribution. Emphasis is on ethics in marketing practice and on global marketing. Formerly MKT 3311: Principles of Marketing.
MKTG 4311 Buyer Behavior
Cr. 3. (3-0) MKTG 3311
Behavior factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services; emphasis is placed on the analysis of buyer behavior and marketing strategy development. Formerly MKT 4311: Buyer Behavior.
MKTG 4313 Marketing Research
Cr. 3. (3-0) MKTG 3311 and QMSC 3311
Nature and uses of marketing research in business. Methods of collecting and interpreting marketing information and specific application to problems in marketing. Formerly MKT 4313: Marketing Research.
MKTG 4340 Marketing Management
Cr. 3. (3-0) MKTG 3311
Emphasizes marketing strategy, planning and implementation. A major field study is the central part of class activities. Formerly MKT 4340: Marketing Management.

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Disclaimer

School of Business Administration staff advisors assist with developing degree plans and are available to assist students with selecting courses each term. However, under University policy, they are not responsible for checking to see that students have met degree requirements. Students are responsible for meeting the degree requirements specified in their catalog and degree plan. Students should apply for graduation one semester prior to their intended graduation date. The application will trigger a detailed review by Admissions Office personnel, which will reveal any requirements left to complete.