| MKT 3321 |
Selling and Sales Management
Cr. 3. (3-0) MKT 3311
Personal selling; analysis of product and market; the planning and execution of the sale; behavioral science applications to selling; the sales management function. |
| MKT 4300 |
Selected Topics in Marketing
Cr. 3. (3-0) MKT 3311. May be repeated when topics vary.
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| MKT 4311 |
Buyer Behavior
Cr. 3. (3-0) MKT 3311
Behavior factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services; emphasis is placed on the analysis of buyer behavior and marketing strategy development. |
| MKT 4312 |
Promotion Management
Cr. 3. (3-0) MKT 3311
Promotion mix strategy development based on the knowledge of consumer behavior. Analyzing the opportunities of using advertising, sales promotion, personal selling, publicity and public relations as part of the marketing mix strategy. Formerly: Advertising |
| MKT 4313 |
Marketing Research
Cr. 3. (3-0) MKT 3311 and QMS 3311
Nature and uses of marketing research in business. Methods of collecting and interpreting marketing information and specific application to problems in marketing. |
| MKT 4315 |
Business-to-Business Marketing
Cr. 3. (3-0) MKT 3311
Marketing channel analysis, design, development, and management. Inter-organizational relationships, structure, conflicts, and negotiation. Global and ethical perspective. |
| MKT 4316 |
Electronic Marketing
Cr. 3. (3-0) MKT 3311
The WWW as a communication medium and channel of distribution. Current e-marketing models, systems, and processes applied to develop strategies and enhance competitiveness, customer relationships and profitability. |
| MKT 4317 |
Services Marketing
Cr. 3. (3-0) MKT 3311
The uniqueness of service marketing, analyzing and designing service processes, systems, and service organizations, tuned to maximizing service quality, customer value, customer satisfaction and loyalty. |
| MKT 4325 |
International Marketing
Cr. 3. (3-0) MKT 3311
The study of the economic, social, cultural, legal, political and regulatory environment required for developing a global marketing strategy and plan. Credit will not be given for both MKT 4325 and IBS 4325. |
| MKT 4340 |
Marketing Management
Cr. 3. (3-0) MKT 3311
Emphasizes marketing strategy, planning and implementation. A major field study is the central part of class activities. |
