BBA-Management

Marketing Courses

MKTG 3311 Principles of Marketing
Cr. 3. (3-0) Junior standing
Marketing orientation and concepts applied to marketing strategies and planning, pricing, product development and management, promotion and channels of distribution. Emphasis is on ethics in marketing practice and on global marketing. Formerly MKT 3311: Principles of Marketing.

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Disclaimer

School of Business Administration staff advisors assist with developing degree plans and are available to assist students with selecting courses each term. However, under University policy, they are not responsible for checking to see that students have met degree requirements. Students are responsible for meeting the degree requirements specified in their catalog and degree plan. Students should apply for graduation one semester prior to their intended graduation date. The application will trigger a detailed review by Admissions Office personnel, which will reveal any requirements left to complete.