| MGT 4300 |
Internet Business Models
Cr. 3. (3-0) MGT 4320
|
| MGT 4300 |
Selected Topics in Management
Cr. 3. (3-0) MGT 4320. May be repeated when topics vary.
|
| MGT 4300 |
Competitive Advantage and Global Strategy
Cr. 3. (0-3) MGT 4320
|
| MGT 4303 |
Entrepreneurship
Cr. 3. (3-0) MGT 4320
This course focuses primarily on the business plan and the start-up of a business. Topics include mission, vision, recognition of opportunities, business plan development, entry and operating strategies, obtaining financing, legal implications and the transition from starting a business to running one. Formerly: Entrepreneurship in Small Business |
| MGT 4304 |
Entrepreneurship Field Studies
Cr. 3. (3-0) MGT 4303
A practical course in which students work on entrepreneurial projects or with existing business with guidance from the instructor. |
| MGT 4311 |
Human Resources Management
Cr. 3. (3-0) MGT 4320
A survey of human resource management (HRM) activities within the organization. Topics include the functional areas of HRM as integrated components of business strategy, HR planning, recruitment, selection, and diversity, job analysis and design, training and development, employee and labor relations, compensation, and the legal framework for the practice of HRM. |
| MGT 4312 |
Staffing
Cr. 3. (3-0) MGT 4311
A course in organization staffing focusing on matching the strategic management needs of the organization with the knowledge, skills and abilities of the individual. Topics include recruiting, equal employment opportunity and affirmative action, assessment, testing, interviewing, and selection. Formerly: Human Resource Development |
| MGT 4313 |
Compensation
Cr. 3. (3-0) MGT 4311
Analysis of the compensation of employees in contemporary organizations. Topics include motivation theories, market dynamics in pay determination, wage surveys, external and internal compensation package considerations, pay-level policies, fringe benefit packages and administration, and compensation philosophy. Formerly: Compensation Management |
| MGT 4315 |
Contemporary Issues in Management
Cr. 3. (3-0) MGT 4320
A survey of contemporary issues in management. Examples of topics included are trends and changes in the global, political, legal, socio-economic, and cultural environments of business, learning organizations, systems, knowledge workers, work teams, corporate universities, e-commerce, and managing technologies. Formerly: Contemporary Management Issues |
| MGT 4316 |
International Management
Cr. 3. (3-0) MGT 4320
A survey of international management issues studied from the perspective of the individual and the organization. Topics include the international environment, conducting business in international settings, and managing effectively in multi-cultural settings. Credit will not be given for both MGT 4316 and IBS 4316. |
| MGT 4318 |
Organizational Theory and Development
Cr. 3. (3-0) MGT 4320
Organizational Theory and Development (OTD) looks into the role of the general manager and OTD implications. Topics include organizational theory, strategy, structure and organizational design, inter-organizational relationships, organizational lifecycle, culture and ethical values, innovation and change, conflict power and politics. Formerly: Organizational Theory and Design |
| MGT 4320 |
Organizational Behavior
Cr. 3. (3-0) MGT 3311
Human behavior issues in organizations studied from the perspective of the individual and that of the organization. Topics include personality, perceptions, motivation, group dynamics, work teams, decision-making, communication, leadership, and organizational change. Formerly: Advanced Organizational Behavior |
| MGT 4325 |
Organizational Change
Cr. 3. (3-0) MGT 4320
This course examines theories, concepts, skills, and practices concerning organizational development and change. Topics include the nature of planned changes, diagnosing organizations, collecting and analyzing diagnostic information, feeding back diagnostic information, designing interventions, and leading, managing and evaluating organizational change. |
| MGT 4335 |
Project Management
Cr. 3. (3-0) MGT 4320
Analysis and application of project management techniques and processes to large scale, complex and unique projects. Topics include project selection; planning and organization; negotiation and conflict resolution; budgeting and cost elimination; scheduling; resource allocation; monitoring and control; project auditing; and termination. |
| MKT 3321 |
Selling and Sales Management
Cr. 3. (3-0) MKT 3311
Personal selling; analysis of product and market; the planning and execution of the sale; behavioral science applications to selling; the sales management function. |
| MKT 4300 |
Selected Topics in Marketing
Cr. 3. (3-0) MKT 3311. May be repeated when topics vary.
|
| MKT 4311 |
Buyer Behavior
Cr. 3. (3-0) MKT 3311
Behavior factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services; emphasis is placed on the analysis of buyer behavior and marketing strategy development. |
| MKT 4312 |
Promotion Management
Cr. 3. (3-0) MKT 3311
Promotion mix strategy development based on the knowledge of consumer behavior. Analyzing the opportunities of using advertising, sales promotion, personal selling, publicity and public relations as part of the marketing mix strategy. Formerly: Advertising |
| MKT 4313 |
Marketing Research
Cr. 3. (3-0) MKT 3311 and QMS 3311
Nature and uses of marketing research in business. Methods of collecting and interpreting marketing information and specific application to problems in marketing. |
| MKT 4315 |
Business-to-Business Marketing
Cr. 3. (3-0) MKT 3311
Marketing channel analysis, design, development, and management. Inter-organizational relationships, structure, conflicts, and negotiation. Global and ethical perspective. |
| MKT 4316 |
Electronic Marketing
Cr. 3. (3-0) MKT 3311
The WWW as a communication medium and channel of distribution. Current e-marketing models, systems, and processes applied to develop strategies and enhance competitiveness, customer relationships and profitability. |
| MKT 4317 |
Services Marketing
Cr. 3. (3-0) MKT 3311
The uniqueness of service marketing, analyzing and designing service processes, systems, and service organizations, tuned to maximizing service quality, customer value, customer satisfaction and loyalty. |
| MKT 4325 |
International Marketing
Cr. 3. (3-0) MKT 3311
The study of the economic, social, cultural, legal, political and regulatory environment required for developing a global marketing strategy and plan. Credit will not be given for both MKT 4325 and IBS 4325. |
| MKT 4340 |
Marketing Management
Cr. 3. (3-0) MKT 3311
Emphasizes marketing strategy, planning and implementation. A major field study is the central part of class activities. |
