BBA-General Business Online

Marketing Courses

MKTG 3303 Principles of Marketing
Cr. 3. (3-0) Junior standing
Marketing orientation and concepts applied to marketing strategies and planning, pricing, product development and management, promotion and channels of distribution. Emphasis is on ethics in marketing practice and on global marketing.
MKTG 4311 Buyer Behavior
Cr. 3. (3-0) MKTG 3303
Behavior factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services; emphasis is placed on the analysis of buyer behavior and marketing strategy development.

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Disclaimer

School of Business Administration staff advisors assist with developing degree plans and are available to assist students with selecting courses each term. However, under University policy, they are not responsible for checking to see that students have met degree requirements. Students are responsible for meeting the degree requirements specified in their catalog and degree plan.

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