Professor of Marketing
Brazos Hall 322 (Sugar Land)
Dr. Linda A. Hayes is Associate Professor at the University of Houston-Victoria School of Business Administration. She received a BS in Mechanical Engineering at Clarkson University, an MBA at University of Houston, and a PhD from the University of California at Berkeley. Dr. Hayes has 15 years of industry experience in the area of international management, where she gained expertise in project management, implementation and control.
Her research interests include strategy, assurance of learning, and perceptions, judgment and choice. Recently, she has published in the Journal of Business Ethics, Journal of International Marketing, Journal of Management Development,International Journal of Management and Enterprise Development, and International Journal of Innovation and Learning.
Dr. Hayes teaches at both the graduate and undergraduate level in the areas of Strategic Marketing Management, Business-to-Business Marketing, Services Marketing, and Business & Society. She relates her research to teaching in multiple areas such as global market strategies, trust, ethical stewardship, and program assessment.
In addition to her teaching and research, Dr. Hayes serves as the School's Director of Program Assessment and has presented the School's assessment results at the 2007 Graduate Program Conference of AACSB, the premier accrediting organization for business schools. Dr. Hayes also serves as Director of Online Services and leads the School's Online Support Group in their efforts to assist faculty and students with online courses and programs.
Dr. Hayes received a Bradley Foundation Fellowship at Berkeley, was an American Marketing Association Doctoral Consortium Fellow, and was a NASA Summer Faculty Fellow. She received several research grants at University of Houston and is a member of Beta Gamma Sigma Honorary and Pi Tau Sigma Honorary.