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Faculty Spotlight

Joseph Ben-Ur

Professor of Marketing

Phone: 361-570-4228

University West 286 (Victoria)

Homepage: http://www2.uhv.edu/benurj/

Joseph Ben-Ur

Dr. Joseph Ben-Ur is a Professor of Marketing, Marketing Management, and Consumer Behavior at the University of Houston-Victoria. Prior to joining the UHV faculty, he held academic positions at several universities including the University of Wisconsin Milwaukee, the University of Alaska and DePaul University. He earned his PhD in 1987 from the University of Illinois.

In addition to marketing, Dr. Ben-Ur has studied economics and information technology. With his background in information technology and marketing, he became one of the initiators of the Technology Special Interest Group of the American Marketing Association.

Dr. Ben-Ur has published in several academic journals including Management Science, Energy Economics, Psychology and Marketing, The European Journal of Marketing, Journal of Business and Society, Journal of International Business and Economics, European Journal of Managemen, and International Journal of Business Research. Additionally, he has presented his research in advertising strategy, global branding, pricing, e-commerce, relationship marketing, and political marketing in the U.S., Europe, and Asia. His work in political marketing includes publications on polling and political marketing strategies. His research highlights the potential that certain marginal differences between voters offer presidential candidates in terms of their support base and communication strategies. Dr. Ben-Ur is senior editor of the Journal of Political Marketing.

Dr. Ben-Ur has served as president of the faculty senate, and of the local chapter of Phi Kappa Phi. He has also contributed to the region by conducting surveys to help advance and promote higher education and community development and by lecturing to business owners on marketing.

Dr. Ben-Ur was also a recipient of the Distinguished Faculty Service Award.

Academic Background

  • Ph.D. - University of Illinois at Champaign-Urbana, Marketing major, MIS minor, 1987
  • M.B.A. - Hebrew University of Jerusalem, 1977
  • B.A. - Hebrew University of Jerusalem, Economics, 1974

Academic Experience

  • Professor of Marketing, School of Business Administration, UHV (2010 - Now)
  • Associate Professor of Marketing, School of Business, UHV (2002 - 2010)
  • Coordinator Marketing Programs, School of Business Administration, UHV (1996 - Now)
  • Assistant Professor of Marketing, School of Business, UHV (1996 - 2002)
  • Visiting Assistant Professor of Marketing, University of Alaska Anchorage (1995 - 1996)
  • Visiting Assistant Professor of Marketing, DePaul University (1993 - 1995)
  • Visting Assistant Professor of Marketing, University of Wisconsin-Milwaukee (1992 - 1993)
  • Assistant Professor of Marketing, University of Wisconsin-Parkside (1988 - 1991)
  • Assistant Professor of Marketing, University of Alaska Fairbanks (1987 - 1988)
  • Instructor of Marketing, University of Wisconsin-Milwaukee (1982 - 1987)
  • Teaching and Research Assistant, University of Illinois at Urbana-Champaign (1976 - 1980)
  • Research Assistant, Hebrew University of Jerusalem (1975)

Courses Taught at UHV

  • MKTG 3303 - Principles of Marketing
  • MKTG 4300 - Advertising
  • MKTG 4311 - Buyer Behavior
  • MKTG 4312 - Promotion Management
  • MKTG 4340 - Marketing Management
  • MKTG 6352 - Strategic Marketing Management
  • MKTG 6371 - Seminar in Consumer Behavior
  • MKTG 6376 - Seminar in Advertising

Selected Research

  • Wang, Jifu, Salazar, Ronald, Ben-Ur, Joseph, (2013). Policy Constraints and Strategic Choices:MNE Subsidiaries' Market Penetration in China Journal Of Applied Business Research
  • Yung, Jun, Mai, Shirley, Ben-Ur, Joseph, (2012). Did you tell me the truth? The influence of online community on eWOM International Journal of Market Research (formerly Journal of the Market Research)
  • Ben-Ur, Joseph, Newman, Bruce I. (2010). A Marketing Poll: An Innovative Approach to Prediction, Explanation and Strategy. European Journal Of Marketing
  • Ben-Ur, Joseph, Wang, Jifu, Yu, Peng, (2010). Linuo Group: A successful example of Chinese private enterprises International Journal of Business Strategy
  • Ben-Ur, Joseph, Wang, Jifu, (2008). From Made in China to Global Chinese Brand Journal of International Business & Economics
  • Ben-Ur, Joseph, Wang, Jifu, (2008). Straregic Marketing: Developing a Culture of Branding in China European Journal of Management
  • Ben-Ur, Joseph, (2007). Communication Strategy to Target Low-Involved Voters in a U.S. Presidential Election Journal of Business and Society
  • Wang, Jifu, Ben-Ur, Joseph, Zhao, Jinghua, (2006). International Expansion: Kingdees Marketing Strategy International Journal of Business Research

Honors and Achievements

  • 2010: Distinguished Service Award in all categories: University, community and profession. - UHV
  • 2006: President of the local chapter, Victoria, Texas.
    - Phi Kappa Phi