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Chun-Sheng Yu

Associate Professor of Management

Phone: 281-275-8874

Brazos Hall 329 (Sugar Land)


Chun-Sheng Yu

Dr. Chun-Sheng Yu joined the business faculty at the University of Houston-Victoria as an Associate Professor of Management in 2000. After earning his DBA from Mississippi State University in 1998, he taught fundamentals of management and international management at the University of Central Oklahoma. Dr. Yu also earned a master's degree from Fudan University in China in 1984. Currently, Dr. Yu teaches comparative management, management and organizational behavior, and international management.

Prior to coming the United States in 1988, Dr. Yu was an associate professor and vice chair of the Department of Economics at Hangzhou University. Dr. Yu taught principles of management and managerial psychology at Hangzhou University, which is currently a component of Zhejiang University in China. From 1988 to 1992, as a visiting scholar in the management department at the University of Georgia, Dr. Yu participated in a cross-cultural research project developing and validating a managerial strategy and outcome model.

Dr. Yu's primary research interests include cross-cultural management, quality management, work value, performance management, corporate social responsibility, and management issues in electronic and mobile commerce. Dr. Yu has published several articles in quality management journals including the International Journal of Organizational Analysis,Journal of Strategic Information Systems, Information & Management,Journal of Internet Research,Journal of Computer Information Systems, Quality Management Journal, Current Topics in Management,International Journal of Management and Enterprise Development, and others.

Dr. Yu is a founding member of the International Association for Chinese Management Research (IACMR). He has also served on several editorial review boards.

Academic Background

  • D.B.A. - Mississippi State University, Management, 1998
  • M.B.A. - Fudan University, 1984
  • B.A. - Hangzhou University (now Zhejiang University), Economics, 1982

Academic Experience

  • Associate professor of Management, School of Business , University of Houston-Victoria (2005 - Now)
  • Assistant professor of Management, School of Business, UHV (2000 - 2005)
  • Assistant Professor of Management, Department of Management, University of Central Oklahoma (1998 - 1999)
  • Lecturer of Management, Department of Management and Information Systems, Mississippi State University (1997 - 1998)
  • Guest Professor, School of Management, Shandong University (1994 - 2005)
  • Graduate Teaching Assistant, Department of Management and Information Systems, Mississippi State University (1994 - 1997)
  • Research Assistant, Department of Management and Information Systems, Mississippi State University (1992 - 1994)
  • Visiting Scholar, Department of Management, The University of Georgia (1988 - 1992)
  • Associate Professor of Management, Department of Economics, Hangzhou University (1988)
  • Assistant Professor of Management, Department of Economics, Hangzhou University (1985 - 1987)

Courses Taught at UHV

  • IBUS 4316 - International Management
  • MGMT 3303 - Principles of Management
  • MGMT 4316 - International Management
  • MGMT 4320 - Organizational Behavior
  • MGMT 6351 - Management and Organizational Behavior
  • MGMT 6377 - International Management
  • MGMT 6387 - Comparative Management
  • NURS 6316 - Healthcare Organizational Behavior

Selected Research

  • Yu, Chun-Sheng, Dong, Xue-Bin, (2013). A conceptual framework for E-Commerce innovation in Chinese SMEs Journal of International Technology and Information Management
  • Lu, Jun, Yang, Jun, Yu, Chunsheng, (2013). Is Social Capital Effective for Online Learning? Information & Management
  • Lu, J, Yu, C.S., Liu, C, (2010). Mobile data service demographics in urban China Journal Of Computer Information Systems
  • Lu, June, Wang, L. Z., Yu, Chun-Sheng, Wu, J. Y., (2009). E-auction web assessment model in China Journal of Electronic Commerce Research
  • Lu, June, Hayes, Linda A. Yu, Chun-Sheng, (2009). Improving MIS Education in an Online Learning Environment Through Course-Embedded Measurement International Journal of Innovation and Learning
  • Lu, J, Liu, C, Yu, C.S., Wang, K.L., (2008). Determinants of accepting wireless mobile data services in China Information & Management
  • Lu, J, Wang, LZ, Yu, CS, (2007). E-Auction in China: The Case of Taobao International Journal of Electronic Finance
  • Lu, J, Wang, LZ, Yu, CS, (2007). Is TAM for wireless mobile data services applicable in China?  A survey report from Zhejiang, China International Journal of Mobile Communications
  • Yu, Chun-Sheng, Sardessai, R., Lu, J., Zhao, J. H. (2006). Relationship of Emotional Intelligence with Conflict Management Styles: An Empirical Study in China. International Journal of Management and Enterprise Development

Honors and Achievements

  • 2012: 2012 Emerald Management Reviews Citation of Excellence Award Normal 0
  • 1996: Short-Term Research Fund - Washington Center for China Studies and National Natural Science Foundation of China.
  • 1987: Excellent Teacher of the Year - Hangzhou University