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MKTG 6352 - 22609 Spring 2014

Course Number MKTG 6352 - 22609
Course Title Strategic Marketing Management
Location Cinco Ranch
Course Day and Time TH 7:00 PM—9:45 PM
Prerequisites Graduate standing
Instructor Jun Yang
Office
Office Hours 3:00-5:00pm (Virtual) & 6:00-7:00pm (Virtual & F2F) Thursdays
Phone 281-275-8836
Fax
Email YangJ@uhv.edu
Faculty Homepage/URL http://www2.uhv.edu/yangju

Weekly Class Schedule

WeekTopicAssignment
1Introduction and Chapter 1 Overview of Marketing
2Chapter 2 Marketing Strategies
3Chapter 3 Understanding Markets & Marketing ResearchProject: Form your Group.
4Chapter 4 Customer Value, Satisfaction and LoyaltyProject: Practice round
5Chapter 5 Consumer MarketsProject: Practice round
6Chapter 6 Business MarketsProject: Practice round
7Chapter 7 Market Segments and TargetsExam 1
8Chapter 8 & 9 Brand Equity, Positioning and Competition
9Chapter 10 Product Strategy and PLC
10Chapter 11 Services
11Chapter 12 Pricing Strategy
12Chapter 13 & 14 Marketing Channel & RetailingExam 2
13Chapter 15 & 16 Mass Communications
14Thanksgiving break
15Chapter 17 & 18 Personal communication and Global MarketingExam 3
16Individual Report due