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MKTG 4316 - 23318 Spring 2014

Course Number MKTG 4316 - 23318
Course Title Electronic Marketing
Location Online
Prerequisites MKTG 3303
Instructor Jun Yang
Office
Office Hours 3:00-5:00pm (Virtual) & 6:00-7:00pm (Virtual & F2F) Thursdays
Phone n/a
Fax
Email YangJ@uhv.edu
Faculty Homepage/URL http://www2.uhv.edu/yangju
Technical Assistance with Learn 9 BusTechHelp@uhv.edu

Weekly Class Schedule

WeekTopic
1Introduction of the Course & Chapter 1
2Chapter 2 Internet Value Chain
3Chapter 3 Business Models and Strategies
4Chapter 4 Direct Response and Database Foundations & Chapter 5 Online Branding
5Chapter 6 Display Ad and other Acquisition tools
6Chapter 7 Email marketing
7Chapter 8 Search Marketing
8Chapter 9 Social Media Marketing
9Chapter 10 Lead Generation and Conversion & Chapter 11 CLV and CRM
10Chapter 12 Effective websites
11Chapter 13 Customer Service
12Chapter 14 Measuring & Evaluating & Chapter 15 Regulation issues
13Chapter 16 Mobile Marketing
14Final Project Preparation