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Weekly Schedule for MKTG 4315 - 23317

MKTG 4315 - 23317 Spring 2014

Course Number MKTG 4315 - 23317
Course Title Business-to-Business Marketing
Location Online
Prerequisites MKTG 3303
Instructor Linda Hayes
Office Brazos Hall 322 (Sugar Land)
Office Hours Monday 9-11am online; Tuesday 3-4pm Sugar Land
Phone 832-842-3036
Faculty Homepage/URL
Technical Assistance with Learn 9

Weekly Class Schedule

Business Marketing Perspective
Purchasing by Organizations
Organizational Buyer Behavior
Customer Relationship Management
Segmenting Business-to-Business Markets
Business Marketing Planning
Business Market Strategies
Managing Products for Business Markets
New Industrial Product Development
Managing Business Market Channels
E-Commerce Strategies for Business Markets
Business Marketing Communications
Business Marketing Advertising and Sales Promotions
Pricing Strategies for Business Markets