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MKTG 4315 - 23317 Spring 2014

Course Number MKTG 4315 - 23317
Course Title Business-to-Business Marketing
Location Online
Prerequisites MKTG 3303
Instructor Linda Hayes
Office Brazos Hall 322 (Sugar Land)
Office Hours Wed 9-11AM Virtual Office Hours; or by appointment
Phone 281-275-8854
Fax
Email HayesL@uhv.edu
Faculty Homepage/URL http://www2.uhv.edu/hayesl
Technical Assistance with Learn 9 BusTechHelp@uhv.edu

Weekly Class Schedule

Topic
Business Marketing Perspective
Purchasing by Organizations
Organizational Buyer Behavior
Customer Relationship Management
Segmenting Business-to-Business Markets
Business Marketing Planning
Business Market Strategies
Managing Products for Business Markets
New Industrial Product Development
Managing Business Market Channels
E-Commerce Strategies for Business Markets
Business Marketing Communications
Business Marketing Advertising and Sales Promotions
Pricing Strategies for Business Markets