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Textbook(s) for MKTG 6352-18540

Course information for MKTG 6352-18540
SemesterSummer 2014
Course NumberMKTG 6352-18540
Course TitleStrategic Marketing Management
PrerequisitesGraduate standing required for enrollment
InstructorJun Yang
OfficeBrazos Hall 332 (Sugar Land)
Technical Assistance with

Textbook Information

Philip Kotler and Kevin Lane Keller, A Framework for Marketing Management, 5th ed., Prentice Hall, ISBN 978-0132539302(Required)

Markstrat Simulation, (Required)A license must be purchased online. Directions will be posted online.

Information on Buying Textbooks

The Victoria College Bookstore carries textbooks for all UHV SBA courses.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.