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Textbook(s) for MKTG 6374-23324

Course information for MKTG 6374-23324
SemesterSpring 2014
Course NumberMKTG 6374-23324
Course TitleSeminar in Services Marketing
PrerequisitesMKTG 6352
InstructorLinda Hayes
OfficeBrazos Hall 322 (Sugar Land)
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Textbook Information

Lovelock and Wirtz, Services Marketing: People, Technology, Strategy , 7th ed., Prentice Hall, ISBN 9780136107217(Required)

Information on Buying Textbooks

The Victoria College Bookstore carries textbooks for all UHV SBA courses.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.