|Course Number||MKTG 6352-22609|
|Course Title||Strategic Marketing Management|
|Course Day and Time||TH 7:00 PM-9:45 PM|
Philip Kotler and Kevin Lane Keller, A Framework for Marketing Management, 5th ed., Prentice Hall, ISBN 978-0132539302(Required)
Markstrat Simulation, (Required)A license must be purchased online. Instruction will be provided at the beginning of the semester.
The Victoria College Bookstore carries textbooks for all UHV SBA courses.
Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that
In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.