|Course Number||MKTG 4340-23319|
|Course Title||Marketing Management|
|Prerequisites||MKTG 3303, FINC 3304, and MGMT 3306|
|Instructor||Dr. Jeff Blodgett|
|Office||Brazos Hall 351 (Sugar Land)|
|Technical Assistance with Blackboard||BusTechHelp@uhv.edu|
Ferrell/Hartline, Marketing Strategy, 6th ed., Cengage, ISBN 1-285-07304-5(Required)
The Victoria College Bookstore carries textbooks for all UHV SBA courses.
Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that
In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.