|Course Number||MKTG 4313-23259|
|Course Title||Marketing Research|
|Prerequisites||MKTG 3303 and BUSI 3303|
|Office||Brazos Hall 328 (Sugar Land)|
|Technical Assistance with Blackboard||BusTechHelp@uhv.edu|
William G. Zikmund & Barry J. Babin, Essentials of Marketing Research, 5th Edition, 5th ed., http://www.cengage.com/, ISBN 1133190642 (Required)
The Victoria College Bookstore carries textbooks for all UHV SBA courses.
Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that
In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.