School of Business Administration
Faculty/Staff Login
Nav Menu

Syllabus for MGMT 6359 - 23207

MGMT 6359 - 23207 Spring 2014

Course Number MGMT 6359 - 23207
Course Title Seminar in Strategic Management
Location Online
Prerequisites Completion of all Strategic MBA Core Courses; MGMT 6354 may be taken concurrently
Instructor Dr. Peggy A. Cloninger
Office Brazos Hall 343 (Sugar Land)
Office Hours Virtual Wed. 11:30aa.m.-1p.m., F2F Wed. 11:30a.m.-1p.m.; By appointment (T,TH,F)
Phone 832-842-3032
Fax 281-275-3356
Faculty Homepage/URL

Prerequisite Policy

Prerequisites for a course exist because the School of Business Administration faculty have determined that the knowledge, skills, and/or exposure students receive through the prerequisites is critical to their success in the course and their ability to contribute to their fellow students' learning experience. In addition, taking your core courses and concentration or elective courses in a prescribed sequence prepares you to integrate the knowledge and skills you are acquiring properly. Students bear the responsibility for verifying that they have the appropriate prerequisites for their courses. Students who enroll in a course without completing the prerequisites risk being dropped from the class at any time during the semester should their lack of prerequisites come to light. In addition, students who enroll without the prerequisites and as a result find themselves at a disadvantage in meeting course objectives will have no redress with the instructor.

Course Description

Using cases and recent articles, this course focuses on value creation through strategic formulation and implementation. 

Textbook Information

Thompson, Strickland, and Gambles, Crafting and Executing Strategy, The Quest for Competitive Advantage, CONCEPTS AND CASES, 18th ed., Mcgraw-Hill,, ISBN 0078112729(Required)NOTE: Please make sure you get the 18th edition, and the "CONCEPTS AND CASES" version. Please do NOT get any other version or the version that has "readings" at the end of the text. It does NOT have the cases you will need in the class. Also, please do NOT get the international edition. It is different and it has different cases. It does not have the cases you will need in class.

Information on Buying Textbooks

The Victoria College Bookstore carries textbooks for all UHV SBA courses.

Students may use the publishing information posted above to order their textbooks from their favorite book vendor. However, before doing so you should find out what your vendor's anticipated shipping time is, and what their return policy is. Also, you should not write in or remove shrinkwrap from any textbook or materials you purchase from any vendor until the first class day in the event that:

  • the vendor supplies you with the wrong edition of your text,
  • the course instructor is forced to make a late change to the required textbooks,
  • you are forced to make a last-minute change to your schedule due to missing prerequisites, or
  • your course is canceled due to low enrollment.

In addition, be aware that, on occasion, certain outside vendors may substitute an international version of a textbook for the version you have requested without notice. International versions of textbooks may be quite different from the editions we require.

Required Course Materials

Any readings or videos on the schedule or assigned by the professor during the course. It is anticipated that any assigned articles will be in the University's electronic library or online for no additional cost.

Course Relationship to Program Mission

The mission of the UHV MBA program is to provide individuals with the knowledge and skills needed to successfully manage organizations in a dynamic environment by offering an integrated curriculum that blends theoretical concepts with practical applications. Specifically, the MBA program seeks to develop in each graduate the capacity to:

  • understand and adapt to the changing business, political and social environments;
  • evaluate and respond to emerging threats and opportunities;
  • interact with and effectively lead diverse groups;
  • analyze and evaluate business operations and processes; and
  • synthesize and apply cross-functional approaches to organizational issues.

AACSB Accreditation Standards

The School of Business Administration is accredited by AACSB International, the hallmark of excellence in management education. AACSB International accreditation represents the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education. AACSB International accreditation adds value to your degree. The AACSB International accreditation standards require you to:

  • Operate with integrity in your dealings with faculty and other students.
  • Engage the learning materials with appropriate attention and dedication. (This standard recognizes the role students play in the creation of high-quality education. You cannot be passive, nor can your participation be superficial.)
  • Maintain your engagement when challenged by difficult learning activities.
  • Contribute to the learning of others. (Regardless of the delivery mode of the program, students should have opportunities to work together on some learning tasks. Students need to acknowledge their responsibilities to their fellow students by actively participating in group learning experiences.)
  • Perform to standards set by faculty.

Course Evaluation Process

Grading Scale:

Your letter grade is determined using the grade distribution that follows. You can calculate your percentage grade at any time in the semester by dividing the points you have accrued by the total points available up to that point. This percentage is then matched to a letter grade.

A 90% or higher
B 80 to 89%
C 70 to 79%
D 60 to 69%
F Less than 60%

Course Assessments:

Case Questions and Case Discussions (usually weekly)10 %
Quizzes10 %
Individual Assignment 20 %
Team Presentation20 %
Team Term Project30 %
Business Week Questions and Discussions10 %

Case Questions and Case Discussions (usually weekly)

You are expected to begin the course on the first day of the session! You should read the syllabus, schedule, and introductory emails/materials, and begin participating during the first week of class.

There will be several discussions in this course based on cases in the text. For each case, supporting course objectives 1-4, you will:

a. Write up answers to case questions I provide,
b. Post the answers to your discussion group (based upon when you can meet virtually via Adobe Connect--more on this later, but tentatively, you can work with one group for the first four cases, and another group for the last four cases, if desired; if you work with two case groups, you will have two peer review scores for discussions that will be averaged for your final discussion peer review score),
c. Discuss the case with your group, and
d. Discuss the case with the class.
Discussions are a very important part of the course where you will be discussing about topics of current interest based on recently published articles and cases. The objective of these discussions is to familiarize yourself with the strategic issues facing companies that are in the news.

HALF OF YOUR GRADE WILL BE A PEER REVIEW GRADE BY YOUR DISCUSSION GROUP'S AVERAGE SCORE OF YOUR PREPARATION AND PARTICIPATION IN THE CASE DISCUSSIONS (5% is one-half letter grade for the course). I will monitor your preparation and participation to determine the other half of your case discussion score.


Short quizzes will be given over chapters and reading materials assigned each week supporting objectives 1-6 and in order to test your preparedness for entering the weekly discussions with your classmates. Videos will not be included on the quizzes.

Individual Assignment

The semester's individual project will be an analysis for a company that will be assigned at the beginning of the semester supporting objectives 1-4. The individual assignment will be completed in TWO parts (i.e. two assignments on the same case). The instructions should be posted approximately two weeks before part one is due.

Team Presentation

Each team (3 people) will be required to present the strategic analysis of its case in the Business School Case Conference, supporting objectives 1-4. The presentation will be graded according to the presentation grading rubrics. The oral presentation is mandatory for all team members. According to the school of business policy, there will be no exceptions to the requirement that you should come to the conference in person, except for religious exemptions in accordance with state law. If you think you will not be able attend the presentation in person on the day mentioned in the class schedule (e.g. due to a wedding or business travel, etc.), please take the course during another semester. Please note that your individual grade on the team project will also depend on the peer evaluation from other groups members in your group (this peer evaluation is separate from your discussion group peer evaluation). Information and old examples of project reports will be posted online. Please follow the latest instructions, however, as the requirements for the projects are updated periodically. Finally, teams of two or four people will only be permitted if a member of a team needs to drop the course, or if three persons teams aren't possible due to the number of people in the class.

Team Term Project

Together, you and your teammates will formulate a strategic plan for a publicly traded firm. To accomplish this, your team will take the situation analyses of your team members and distill their findings in order to form statements that define the issues that are the most critical for the firm. Once you have a crisp description of the issues, you will make a comprehensive list of recommendations with goals and objectives that your team believes would be essential in addressing those issues. You must demonstrate that you have chosen a suitable area and have framed the issue in terms that matter in a significant way to the success of the firm. Please note that your individual grade on the team project will also depend on the peer evaluation from other groups members in your group ((this peer evaluation is separate from your discussion group peer evaluation). Information will be posted online.

Business Week Questions and Discussions

You are required to prepare answers to written questions about two Business Week articles that will also be discussed during the semester, supporting objective 3. Please check the schedule for the due dates for these assignments. Discussions are a very important part of the course where you will be discussing about topics of current interest based on recently published articles as well as formal cases. The objective of these discussions is to familiarize yourself with the strategic issues facing companies that are in the news.

Reading Assessments

Your capacity to contribute to class discussions is directly related to your commitment to completing all reading assignments by the dates listed on the course schedule. Class participation grades will reflect both the quantity and the quality of your participation.

Makeup Exams

Make-up exams will only be given at the discretion of the instructor. Students are strongly cautioned to notify the instructor immediately if legitimate and insurmountable obstacles prevent them from participating in a scheduled exam session.

Late Assignments

The due dates for all assignments will be strictly followed. Late assignments may or may not be accepted at the instructor’s discretion; should the instructor accept a late assignment, he or she may reduce the grade of the assignment the equivalent of one (1) letter grade for each day the assignment is late.

Attendance Policy

According to the UHV Student Handbook, students are expected to be diligent in their studies and regular in class attendance. A student whose absences are determined by the instructor to be excessive shall be dropped prior to the last day to drop a course or withdraw from UHV with a grade of W or F. For students enrolled in online courses, "absence" connotes a failure to engage in class participation activities on a weekly basis. If an unforeseen crisis (including family emergencies, professional obligations, and technical difficulties) prevents you from fulfilling your course obligations, you are responsible for alerting your instructor to the reason for and anticipate duration of your absence.

Teaching and Learning Partnership

Teaching and learning is a partnership between faculty and students. I will fulfill my partnership obligations by serving as advisor, consultant, mentor and purveyor of general comments and clarifications of difficult or confusing concepts. To this end, I will respond to questions within 72 hours.  You will fulfill your partnership obligations by being a fully participative, responsive, helping, and working team member of the class.  You should check your UHV email frequently and respond to faculty in a timely fashion. Good business and professional etiquette is expected. No derogatory comments should be made. You may certainly disagree with others in class discussions, and you may state your disagreement (if you choose to); however, please do so in a polite manner.

Homework, take-home exams, case assignments and bulletin board participation all play an important role in your education in this course. They are an essential part of the learning process in that they require the synthesis and extension of concepts. They also help both the student and the instructor to evaluate one’s progress in mastering the material. Past experience indicates that generally the course material cannot be adequately mastered without active involvement on your part.

Discussion of homework assignments with others who are also struggling with them can be highly beneficial and is encouraged. Most real-life problems are solved through team efforts, and it is important to learn how to solve problems cooperatively. The interaction with others working on the same problem often reveals different approaches to common difficulties.

Academic Honesty

Each student is responsible for maintaining high standards of academic honesty and ethical behavior. In order that each student understands what is (or is not) acceptable behavior, the following guidelines are offered.

  • Discussion of assignments with other students and members of the faculty is both permitted and encouraged as a constructive educational practice.
  • Students are expected to write their exams, quizzes and papers on their own, based on their individual level of progress with the material.
  • Copying of another’s work and representing it as one’s own work is a serious academic offense, and will be treated as such.
  • Students are encouraged to review materials other than those required for the course in preparing assignments, but should always properly cite any sources used in assignment preparation.

UHV’s Student Handbook contains a detailed description of the university’s Academic Honesty Policy. In addition, tutors at the Academic Center (see section below) are available to assist you in providing proper citations for your source materials.

Disabled Student Policy

The University of Houston System complies with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, pertaining to the provision of reasonable academic adjustments/auxiliary aids for students with a disability. In accordance with Section 504 and ADA guidelines, the University of Houston-Victoria strives to provide reasonable academic adjustments/auxiliary aids to students who request and require them. If you believe that you have a disability requiring academic adjustments/auxiliary aids, please contact the UHV Office of Disability Services; Cheryl Worley, Manager; 3007 N. Ben Wilson St., University North, Suite 214H, Victoria, TX 77901. Office phone – 361-570-4287; Fax – 361-580-5504; E-mail; Website -

Student Absences on Religious Holidays

Per Texas state law, students will be excused from attending class and other required activities, including examinations, for the observance of a religious holy day, including travel for that purpose. A student whose absence is excused on these grounds will be allowed to take an examination or complete an assignment within one (1) week of the excused absence.

Sexual Harassment

Students who feel they are the victims of sexual harassment may contact the Associate Vice President for Student Affairs at 361-570-4290 and/or the Director of Human Resources/Affirmative Action at 361-570-4800.

Grievance Procedures

Students who have non-academic grievances or complaints may contact Student Services at 361-485-4409.

Student Success Center Services

The Student Success Center offers writing assistance to all UHV students in the form of paper reviews by peer tutors. Tutors will aid students in looking more critically at their own writing to examine issues such as organization, structure, and development of ideas. To submit a document for online tutoring, or to schedule an appointment for face-to-face tutoring, please visit the Student Success Center online For more information about the Student Success Center and its library of online resources, visit the Center's Web site at or stop by Suite 129 (University West in Victoria).