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BBA-Marketing

Degree Requirements

In addition to University and Lower Division requirements, students who desire to complete a BBA in Marketing must complete the following courses:

BBA Core Courses

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  • ENGL 3430 - Professional Writing
  • MGMT 3304 - Legal Environment of Business
  • BUSI 3303 - Business Statistics
  • COSC 3325 - Information Systems in Organizations
  • ACCT 3303 - Financial Statement Analysis
  • ECON 3305 - Managerial Economics
  • MGMT 3303 - Principles of Marketing
  • MKTG 3303 - Principles of Marketing
  • FINC 3304 - Business Finance
  • MGMT 3306 - Operations & Supply Chain Management
  • MGMT 4305 - Leadership
  • MGMT 4308 Strategy and the Business Environment
  • MGMT 4309 - Strategic Management

Marketing Concentration Courses

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  • MKTG 4311 - Buyer Behavior
  • MKTG 4313 - Marketing Research
  • MKTG 4340 - Marketing Management
  • Electives - Choose 9 hours of upper-division marketing electives
  • Elective - Choose any 3 hour upper level business course

apply now for the BBA-Marketing...