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BBA-Marketing

Marketing Segmentation

About the Program

Marketing is at the “core” of any business, as every company exists by offering a product or service to its customers. The Bachelor of Business Administration degree in Marketing is designed to prepare students for careers in fields such as brand management, advertising and promotion, sales, distribution and supply chain management, market research, retailing, and sports marketing. Marketing courses expose students to methods for successfully promoting goods and services in a dynamic and competitive environment, and cover topics such as consumer behavior, market segmentation, sales management, pricing, research methods, integrated marketing communications, international marketing, and ethics. Students pursuing this major develop the skills necessary to develop marketing strategies and campaigns. Critical thinking and analytical decision-making are emphasized so that upon graduation students are equipped to step into key marketing roles.

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