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BBA-Marketing

Concentration Courses

MKTG 3321 Selling and Sales Management
Cr. 3. (3-0) MKTG 3303
Personal selling; analysis of product and market; the planning and execution of the sale; behavioral science applications to selling; the sales management function.
MKTG 4300 Selected Topics in Marketing
Cr. 3. (3-0) MKTG 3303
MKTG 4311 Buyer Behavior
Cr. 3. (3-0) MKTG 3303
Behavior factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services; emphasis is placed on the analysis of buyer behavior and marketing strategy development.
MKTG 4312 Promotion Management
Cr. 3. (3-0) MKTG 3303
Promotion mix strategy development based on the knowledge of consumer behavior. Analyzing the opportunities of using advertising, sales promotion, personal selling, publicity and public relations as part of the marketing mix strategy.
MKTG 4313 Marketing Research
Cr. 3. (3-0) MKTG 3303 and BUSI 3303
Nature and uses of marketing research in business. Methods of collecting and interpreting marketing information and specific application to problems in marketing.
MKTG 4315 Business-to-Business Marketing
Cr. 3. (3-0) MKTG 3303
Marketing channel analysis, design, development, and management. Inter-organizational relationships, structure, conflicts, and negotiation. Global and ethical perspective.
MKTG 4316 Electronic Marketing
Cr. 3. (3-0) MKTG 3303
The WWW as a communication medium and channel of distribution. Current e-marketing models, systems, and processes applied to develop strategies and enhance competitiveness, customer relationships and profitability.
MKTG 4317 Services Marketing
Cr. 3. (3-0) MKTG 3303
The uniqueness of service marketing, analyzing and designing service processes, systems, and service organizations, tuned to maximizing service quality, customer value, customer satisfaction and loyalty.
MKTG 4325 International Marketing
Cr. 3. (3-0) MKTG 3303
The study of the economic, social, cultural, legal, political and regulatory environment required for developing a global marketing strategy and plan. Cross-listed with IBUS 4325. Credit will not be given for both MKTG 4325 and IBUS 4325.
MKTG 4340 Marketing Management
Cr. 3. (3-0) MKTG 3303, FINC 3304, and MGMT 3306
This is an applied course, focusing on marketing strategy, planning, and implementation. Topics include segmentation and target market selection, advertising and promotion, pricing, distribution channels, brand management, SWOT analysis, and profitability. Cases, simulations, or projects will be assigned.

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