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BBA-Management

Concentration Courses

MGMT 4300 Internet Business Models
Cr. 3. (3-0) MGMT 4320
MGMT 4300 Selected Topics in Management
Cr. 3. (3-0) MGMT 4320
MGMT 4300 Competitive Advantage and Global Strategy
Cr. 3. (0-3) MGMT 4320
MGMT 4303 Entrepreneurship
Cr. 3. (3-0) MGMT 4320
This course focuses primarily on the business plan and the start-up of a business. Topics include mission, vision, recognition of opportunities, business plan development, entry and operating strategies, obtaining financing, legal implications and the transition from starting a business to running one.
MGMT 4304 Entrepreneurship Field Studies
Cr. 3. (3-0) MGMT 4303
A practical course in which students work on entrepreneurial projects or with existing business with guidance from the instructor.
MGMT 4311 Human Resources Management
Cr. 3. (3-0) MGMT 3303
A survey of human resource management (HRM) activities within the organization. Topics include the functional areas of HRM as integrated components of business strategy, HR planning, recruitment, selection, and diversity, job analysis and design, training and development, employee and labor relations, compensation, and the legal framework for the practice of HRM. Cross-listed with HCAD 4353. Credit will not be given for both MGMT 4311 and HCAD 4353.
MGMT 4312 Staffing
Cr. 3. (3-0) MGMT 4311
A course in organization staffing focusing on matching the strategic management needs of the organization with the knowledge, skills and abilities of the individual. Topics include recruiting, equal employment opportunity and affirmative action, assessment, testing, interviewing, and selection.
MGMT 4313 Compensation
Cr. 3. (3-0) MGMT 4311
Analysis of the compensation of employees in contemporary organizations. Topics include motivation theories, market dynamics in pay determination, wage surveys, external and internal compensation package considerations, pay-level policies, fringe benefit packages and administration, and compensation philosophy.
MGMT 4315 Contemporary Issues in Management
Cr. 3. (3-0) MGMT 4320
A survey of contemporary issues in management. Examples of topics included are trends and changes in the global, political, legal, socio-economic, and cultural environments of business, learning organizations, systems, knowledge workers, work teams, corporate universities, e-commerce, and managing technologies.
MGMT 4316 International Management
Cr. 3. (3-0) MGMT 3303
A survey of international management issues studied from the perspective of the individual and the organization. Topics include the international environment, conducting business in international settings, and managing effectively in multi-cultural settings. Cross-listed with IBUS 4316. Credit will not be given for both MGMT 4316 and IBUS 4316.
MGMT 4318 Organizational Theory and Development
Cr. 3. (3-0) MGMT 4320
Organizational Theory and Development (OTD) looks into the role of the general manager and OTD implications. Topics include organizational theory, strategy, structure and organizational design, inter-organizational relationships, organizational lifecycle, culture and ethical values, innovation and change, conflict power and politics.
MGMT 4320 Organizational Behavior
Cr. 3. (3-0) MGMT 3303
Human behavior issues in organizations studied from the perspective of the individual and that of the organization. Topics include personality, perceptions, motivation, group dynamics, work teams, decision-making, communication, leadership, and organizational change.
MGMT 4325 Organizational Change
Cr. 3. (3-0) MGMT 3303
Examine theories, concepts, skills, and practices concerning organizational development and change. Topics include the nature of planned changes, diagnosing organizations, collecting and analyzing diagnostic information, feeding back diagnostic information, designing interventions, and leading, managing and evaluating organizational change. Cross-listed with HCAD 4355. Credit will not be given for both MGMT 4325 and HCAD 4355.
MGMT 4335 Project Management
Cr. 3. (3-0) MGMT 3303
Analysis and application of project management techniques and processes to large scale, complex and unique projects. Topics include project selection; planning and organization; negotiation and conflict resolution; budgeting and cost elimination; scheduling; resource allocation; monitoring and control; project auditing; and termination.
MKTG 3321 Selling and Sales Management
Cr. 3. (3-0) MKTG 3303
Personal selling; analysis of product and market; the planning and execution of the sale; behavioral science applications to selling; the sales management function.
MKTG 4300 Selected Topics in Marketing
Cr. 3. (3-0) MKTG 3303
MKTG 4311 Buyer Behavior
Cr. 3. (3-0) MKTG 3303
Behavior factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services; emphasis is placed on the analysis of buyer behavior and marketing strategy development.
MKTG 4312 Promotion Management
Cr. 3. (3-0) MKTG 3303
Promotion mix strategy development based on the knowledge of consumer behavior. Analyzing the opportunities of using advertising, sales promotion, personal selling, publicity and public relations as part of the marketing mix strategy.
MKTG 4313 Marketing Research
Cr. 3. (3-0) MKTG 3303 and BUSI 3303
Nature and uses of marketing research in business. Methods of collecting and interpreting marketing information and specific application to problems in marketing.
MKTG 4315 Business-to-Business Marketing
Cr. 3. (3-0) MKTG 3303
Marketing channel analysis, design, development, and management. Inter-organizational relationships, structure, conflicts, and negotiation. Global and ethical perspective.
MKTG 4316 Electronic Marketing
Cr. 3. (3-0) MKTG 3303
The WWW as a communication medium and channel of distribution. Current e-marketing models, systems, and processes applied to develop strategies and enhance competitiveness, customer relationships and profitability.
MKTG 4317 Services Marketing
Cr. 3. (3-0) MKTG 3303
The uniqueness of service marketing, analyzing and designing service processes, systems, and service organizations, tuned to maximizing service quality, customer value, customer satisfaction and loyalty.
MKTG 4325 International Marketing
Cr. 3. (3-0) MKTG 3303
The study of the economic, social, cultural, legal, political and regulatory environment required for developing a global marketing strategy and plan. Cross-listed with IBUS 4325. Credit will not be given for both MKTG 4325 and IBUS 4325.
MKTG 4340 Marketing Management
Cr. 3. (3-0) MKTG 3303, FINC 3304, and MGMT 3306
This is an applied course, focusing on marketing strategy, planning, and implementation. Topics include segmentation and target market selection, advertising and promotion, pricing, distribution channels, brand management, SWOT analysis, and profitability. Cases, simulations, or projects will be assigned.

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