The University of Houston-Victoria
Arts and Sciences
Future Students
Current Students

Login to Blackboard

Login to UHV Email

Login to PeopleSoft


Faculty: Andrew Baerg


Dr. Andrew Baerg

Director of Communication

B.A. University of British Columbia M. A. University of British Columbia Ph.D, University of Iowa

Email: Click here

Phone: (361) 570-4217

Victoria: 237UW


Areas of Interest/Expertise

  • Media and Social Theory
  • Digital Game Studies
  • Media and Sport
  • Neoliberalism

Select Presentations

  • Baerg, A. (2010). Genetic Metaphors, the Body and Digital Basketball: Dynamic DNA in NBA Live '09, Summit on Communication and Sport. Cleveland, OH.
  • Baerg, A. (2010). From Foucault to 'Be a Pro': NHL '10 and Technologies of the Self, Joint Conference of the National Popular and American Culture Associations. St. Louis, MO
  • Baerg, A. (2008). Exploring Quantitative Discourses in the Digital Sports Game: Taylorism, Total Quality Management, Neoliberalism and Football Manager 2008. Keynote Address for the Pre-Congress Workshop of the World Congress of the International Sociology of Sport Association. Kyoto, Japan.

Courses Taught

  • Undergraduate—Communication and Public Culture, Visual Communication, Mass Media Communication, Digital Games and Popular Culture, Advanced Professional Speaking, Intercultural Communication
  • Graduate—Critical Theory, Media, Movements and Publics, Visual Rhetoric
  • Professional Memberships

    • National Communication Association
    • Popular and American Culture Association
    • North American Society for the Sociology of Sport

    Selected Publications:

    Baerg, A. (2009). Just a fantasy? Exploring fantasy sports. Electronic Journal of Communication, 19(3-4), (http://www.cios.org/getfile/019343_EJC).

    Baerg, A. (2007). Fight Night Round 2, Mediating the Body and Digital Boxing. Sociology of Sport Journal 24(5): 325-345.