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Faculty: Andrew Baerg


Dr. Andrew Baerg

Interim Chair, Humanities
Director of Communication

B.A. University of British Columbia M. A. University of British Columbia Ph.D, University of Iowa

Email: Click here

Phone: (361) 570-4217

Victoria: 237UW


Dr. Baerg’s primary research interest involves the relationship between sport and the media with a specific focus on the cultural and social significance of the medium of the sports video game. His prior research has focused on the relationship between sport and culture in sports game franchises like Fight Night, Madden Football, NBA Live, NBA 2K and Fifa Soccer. His work has been published in the International Journal of Sport Communication, Electronic Journal of Communication, and Sociology of Sport Journal as well as being included in anthologies addressing sports fans, sport history and role-playing games. Dr. Baerg is a member of the National Communication and Popular and American Culture associations. He is also a founding member of the International Association for Communication and Sport.

His first memories of sports video games involve playing Intellivision’s Major League Baseball at a friend’s house as a child. From there, he graduated to running virtual baseball leagues using his Commodore 64 and Micro League Baseball before moving on to a Commodore Amiga and Earl Weaver Baseball. Today, Dr. Baerg can usually be found playing the latest sports video game of some kind, typically the most recent version of Sports Interactive’s, Football Manager.

When not working, Dr. Baerg enjoys hanging out with his wife and watching just about whatever sport happens to be in season. He avidly follows the San Antonio Spurs and Iowa Hawkeyes and will never betray his favorite childhood team, the Detroit Red Wings.

Undergraduate Courses Taught at UHV

COMM 3312 Introduction to Communication Theory (fall)

COMM 4315 Global Communication (fall)

COMM 4318 Mass Media Communication (spring)

COMM 4326 Digital Games and Popular Culture (spring)

Selected Research

Baerg, A. (2012). Risky business: Neo-liberal rationality and the computer RPG. In G. Voorhees, J. Call & K. Whitlock (Eds.), Dungeons, Dragons, and Digital Denizens: The Digital Role-Playing Game (pp. 153-173). New York: Continuum.

Baerg, A. (2011). Classifying the digital athletic body: Assessing the implications of the player attribute rating system in the sports video game. International Journal of Sport Communication, 4, 133-147.

Baerg, A. (2009). Just a fantasy? Exploring fantasy sports. Electronic Journal of Communication, 19 (3-4), http://www.cios.org/getfile/019343_EJC.

Baerg, A. (2008). "It's (not) in the game": The quest for quantitative realism and the Madden Football fan. In L. W. Hugenberg, P. M. Haridakis & A. C. Earnheardt (Eds.), Sports mania: Essays on fandom and the media in the 21st century (pp. 218-228). Jefferson, NC: McFarland & Company.

Baerg, A. (2007). Fight Night Round 2, mediating the body and digital boxing. Sociology of Sport Journal, 24 (5), 325-345.