Case AnalysisFormat
The most important thing to remember when organizing
the format of a case analysis is that the format should be reader-friendly
because in business writing there are many different types of audiences
involved. A typical case analysis includes a brief introduction, clear
paragraphs, comprehensive
topic sentences and
good
transitions. Subheadings
may be used to clarify breaks between sections.
I. Introduction consists of only one paragraph – the
executive summary. This paragraph contains the following sections
a. Summary of the problem presents concise information in a professional
manner.
b. Recommended solution states the proposed solution, but does not
go into detail.
II. Analysis is divided into several subsections that provide clear
and logical organization in how the problem was recognized, what the
problem is and what the diagnosis of the problem is.
a. Problem recognition addresses what leads you to believe that there
is a problem and what will happen if the problem is not solved.
b. Problem definition specifically describes what it is that you
want to improve. This section clarifies the primary problem and gives
a brief definition of what you are trying to do in the process of
solving it. This section should conclude with a set of objectives
mentioned in list form. Do not discuss causes or alternative solutions
in this section.
c. Problem diagnosis explains and examines the causes of the problem.
Remember to look beneath the surface at underlying factors that may
trigger the problem.
III. Synthesis is divided into subsections that outline possible
solutions, the recommended solution and an execution plan.
a. Solution generation discusses alternative solutions developed
to meet goals set in the problem definition stage. Possible solutions
are listed and explained.
b. Solution choice/recommendation determines the single best solution
for the problem and explains why you think this is the best way to
solve it. Criteria used to arrive at the recommended solution are
mentioned and their importance is emphasized.
c. Implementation plan describes what changes must take place in
order for your recommended solution to be successful. Give relevant
details in this section, including who will be involved, the amounts
of time and money that will be involved, what actions will be taken
and how the new plan will be received.
IV. Graphics section consists of
tables,
graphs or
charts that simplify
and organize information for your readers. A graphics section is optional
in most case analyses, and graphics are not always viewed in a separate
section. Sometimes graphics are incorporated into the introduction,
analysis and synthesis sections. It is best to check with your instructor
to determine how he/she would prefer the graphics to be labeled and
organized.
REVIEW
- What are the three main parts of your case analysis likely to
be?
- How have you focused on defining the problem and proposing
a solution in your case analysis?
Continue to Case Analysis: Checklist
Copyright 2003 by the Academic Center and the
University of Houston-Victoria.
Created 2002 by Candice Chovanec Melzow. |
