Moving From Known (Old) Information to Unknown (New) Information
Strategy 1—Using Pronouns to Refer to the Known
The Anytown Gazette, a local newspaper, is black and white, and it circulates daily.
It reaches over 50,000 readers in three counties each day. Its advertising costs
are relatively low, and its readers have above-average buying power.
Notice how the writer refers to the newspaper as “it” and “its” to link the reader’s
thoughts back to the topic of the paragraph. He or she has made it clear in the
beginning that the newspaper is what’s being discussed. Therefore, he or she can
take advantage of the fact that this is now “known” information and move on to the
“new” information about the paper’s circulation, its readers, its advertising costs,
and its readers’ buying power without having to mention the newspaper’s name in
every single sentence.
Go to Strategy 2—Using Repetition of the Topic to
Refer to the Known
Copyright 2006 by the Academic Center and the University of Houston-Victoria.
Created 2006 by Kelli Trungale.
SCORE Roundtable - 6/20/2013
Warm Springs Information Session - 6/20/2013
Quick Books - 6/26/2013
Employer Information Session - Walmart - 6/26/2013
Degree Information Session - 6/26/2013
Degree Information Session - 6/26/2013
Degree Information Session - 7/10/2013
UHV professor continues to be part of university’s growth - 06/14/2013
New VC/UHV 2+2 Plan now official - 06/14/2013
UHV assistant professors earn $10,000 summer research grants - 06/13/2013
Jaguar Hall Dining set to expand - 06/13/2013
