Paragraph and
Sentence Strategy:
Moving From Known (Old) Information to Unknown (New)
Information
Strategy 1—Using Pronouns to Refer to the Known
The Anytown Gazette, a local newspaper,
is black and white, and it circulates daily. It reaches
over 50,000 readers in three counties each day. Its
advertising costs are relatively low, and its readers
have above-average buying power.
Notice how the writer refers to the newspaper as “it”
and “its” to link the reader’s thoughts back to the
topic of the paragraph. He or she has made it clear in
the beginning that the newspaper is what’s being
discussed. Therefore, he or she can take advantage of
the fact that this is now “known” information and move
on to the “new” information about the paper’s
circulation, its readers, its advertising costs, and its
readers’ buying power without having to mention the
newspaper’s name in every single sentence.
Go to Strategy
2—Using Repetition of the Topic to Refer to the Known
Copyright 2006 by the Academic Center and the University
of Houston-Victoria.
Created 2006 by Kelli Trungale. |
