Reasons for Presenting Visuals
There are various reasons for incorporating visuals into both written and oral presentations. Here are a few of the more important roles that visuals fulfill in assignments:
Reinforcement - Visual images provide reinforcement for points that are made in the text by allowing the reader to manipulate the information yet another time, increasing the likelihood of retaining the information presented.
Enticement - Visual images entice readers to look into the text to find information that relates to the image being displayed.
Comfort - Visual images help to break up large blocks of written text and therefore make the text less intimidating to the reader.
Copyright 2003 by the Academic Center and the University of Houston-Victoria.
Created 2003 by Candice Chovanec Melzow.
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