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Persuasive Messages
Most business correspondence attempts to get the reader
to perform some sort of action. To write effective persuasive messages,
follow
the guidelines presented below:
- Analyze your readers, their needs, and their concerns.
- Overcome
any objections your readers may have.
- Emphasize any possible reader
benefits.
- Be honest and factual to gain credibility with your
readers.
- Give your readers all the information they need to perform
the action.
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