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Draft Your Conclusion

Call to Action

You may want to call your readers to action at the end of your paper. Essentially, in a “call to action” conclusion, you make a recommendation for your readers to do something or take some kind of action after reading your paper. This conclusion may be appropriate if your research has revealed that further research should be completed, if you’re writing about topics that might require some social or political action, or if you’re writing a persuasive essay.


An example of a call to action follows:

As this report has shown, pollution is a cost of production, not a moral evil. When we understand that we cannot outlaw pollution and come to view pollution as merely a cost of human activity, we can begin to devise creative environmental policies. This essay charges that the public choice model can be used in environmental policy making. From here, we challenge the Environment Oversight Committee to use the choice model to reduce the negative effects of the externality of pollution.

The call to action can be a very effective strategy for concluding your paper because it can emphasize the importance of your paper. In the conclusion above, the writer wishes to directly urge the Environment Oversight Committee to consider using a model in their policy making. However, your call to action may be to recommend further research about your thesis. Remember, though, that you should be responsible and reasonable in any call that you give to your reader.