Fifty-nine percent (97 students) of the University of Houston-Victoria’s freshmen participated in an April 2011 survey about their first-year experiences. Of the participants, the split between males and females was about equal. The results of the survey could very well assist faculty and staff in recognizing current perceptions and identifying areas for improvement.
- 92 percent think the UHV campus is a
- 92 percent think UHV is
- 83 percent think UHV
faculty members are accessible outside
of the classroom.
- 78 percent think it is
easy to get needed information from UHV
- 77 percent think
opportunities for engagement in UHV
activities are satisfactory.
- 74 percent said their
overall experience at UHV was positive.
- 22 percent don’t plan to
return in the fall.
- 28 percent did not find
the small-town atmosphere a good fit for
- 61 percent would recommend
UHV to others.
Freshmen left Victoria on the weekends less frequently
during the spring 2011 semester than they did during the
fall 2010 semester. When asked to indicate the
“approximate number of weekends you left Victoria,”
2-3 times a
Once a month
It is interesting to note that more than 50
percent of the survey participants (53 students)
provided responses to open-ended question No. 4:
“Please tell us anything else you think we should
know about your first year at UHV.” Although
we must be cautious about interpreting these
comments because of the small sampling, here are
some of the themes that emerged:
72 percent had either positive or
28 percent had negative responses.
21 percent indicated concerns about
a lack of activities.
13 percent said they had concerns
about dorms and/or RAs.
13 percent indicated concerns about
food and/or food service.
responses to review all comments.
Areas for Improvement
In identifying opportunities to modify
perceptions, Marketing focused on the responses that
were neutral or where students indicated they didn’t
know the answer to a given question. UHV has an
opportunity to more positively reinforce the
following areas and enhance the freshman experience:
29 percent didn’t know if there was
an overall sense of community among
27 percent didn’t know if they would
recommend UHV to others.
26 percent didn’t know if they would
like to have more opportunities to
interact with organizations and
groups in the Victoria community.
17 percent didn’t know if Jaguar
Hall was a safe place.
14 percent didn’t know if their
overall experience was positive.
14 percent didn’t know if they would
return in the fall.
The 14 percent of survey participants
who indicated they are uncertain if they
would return in the fall is obviously an
area of opportunity, but the percentage
of students not returning could be even
higher. Marketing recommends
that UHV makes a coordinated effort to
contact ALL students we are not sure are
returning and assist them with their
plans for the fall, whether they are
coming back to UHV or going to another
institution. Contacting the students
would give us an opportunity to resell
UHV. Marketing is available to produce
any series of materials (letter,
postcard, Web page, etc.) to assist with
this retention effort.
Go to www.uhv.edu/Marketing/Email/MarketingReport/UHVFreshExpSurvy20110524.pdf to review the full survey results.
Source: UHV Freshman Experience Survey, April 2011