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FY2008-2009 Business
Continuity Plan
Marketing
and Communications (M/C) Recovery Team
Team Leader: Director of Marketing
Alternate: Communications Manager
·
Marketing and Communications (M/C), in coordination with the President, will be
the central coordinating point for all public statements and information
disseminated to the news media and other external entities, serving as the
institution’s primary spokesperson
·
Use
pre-developed media strategies for emergencies
·
Create
templates from which Human Resources and the Telecommunications Specialist can
disseminate information to employees.
·
The
Director of Marketing will make contact with the Victoria City/County Emergency
Management in the event of closures and other emergency situations impacting the
community.
·
The
Director of Marketing will provide the Telecommunications Specialist with a copy
of press release to utilize when setting up outgoing messages at the
switchboard.
·
Designate both a primary and alternate departmental spokesperson
·
Set up
a Media Briefing Center, if necessary; this briefing center may be off-site
·
Monitor media broadcasts for inaccurate information and correct immediately when
found
·
Acquire regular updates, hourly if necessary, concerning the status of injured
employees from Human Resources and the status of University conditions and
operations from the ERT to insure that all information given out is current
·
Upon
restoration of operations, participate in a general debriefing with ERT to
evaluate public relations responses to the emergency and make recommendations
for improvement
·
Advise
Commencement Committee and external parties involved with commencement, if
necessary, of changes that occur due to a business interruption
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